North Sea Fish Center Plaice
The North Sea Fish Centre (NSFC) was founded with support from the Ministry of Economics, Agriculture & Innovation and the European Union. The NSFC’s objective is to improve the perspective for sustainable fishing through the development, introduction and safeguarding of a sustainable standard for North Sea fish.
The aim is to achieve this through the development of a quality hallmark for, in the first instance, plaice caught in the North Sea. Sustainable fishing forms an integral part of this hallmark. The hallmark specifically emphasises a guaranteed origin (North Sea), a guaranteed quality of the fish fillets and derivatives and 100% plaice. In other words, maximum transparency.
Important hallmark elements include:
North Sea origin
A clean nutrient-rich sea, a breeding ground for flatfish and traditionally ultimately suitable for fishing. A heavily regulated area with the necessary attention devoted to sustainability.
The fishermen are RFS / CVV certified and are actively involved with sustainable fishing techniques. A number of leaders are going for the full MSC assessment, which every fisherman will soon need to satisfy.
Fresh fish from nearby
Fresh fish from nearby, caught in a responsible manner. No contaminants – toxic substances and antibiotics – in the fish. Few ‘food miles’.
Professionally processed fish
The fish is immediately processed and stored in ice after it’s caught, in order to guarantee optimal processing at the most advanced fish processing companies in the Netherlands. Professional personnel, so an absolutely safe food product.
The product must satisfy a large number of quality requirements, from the catch (not during the spawning period) up to the processing stage. For example, no injections to retain the water. In short, a pure and honest product.
Fresh is fresh
Guaranteed freshness as a result of arriving on shore quickly and an optimal distribution.
A watertight control system in order to guarantee the quality of the plaice and prepared products.